Thursday, September 30, 2010

Joyous Joomla Extensions – a package of Multiple Utility

Joomla module is the best way to show case fresh content with style. The following is a list of its main features. The uniqueness of Joomla has made it stand apart in IT crowd. The multiple utility of Joomla has made users stick to it. Joomla is bliss for the end users. Let’s have a look on Joomla and its wonderful features.

Xmap - Automatically creates a Site Map element on your website. If you add or delete a page, your site map will get updated automatically.

CCnewsletter - a simple newsletter sign-up component with subscriber list management capabilities. This understands your template CSS, but needs tweaking if you want it to look meticulous. Unavailability of reporting features can lead you test and send your own emails, import and export you list of subscribers, but you will not be able to see the traffic or visits.

SimpleCalendar - this feature is the most loved one! This If you need to post a calendar of events on your website, for seminars, trade shows or whatever – this component is very handy. It allows you to choose your own colors. The only two things can be changed is a link back to the author (a tiny one, not invasive) and a “back” arrow icon displayed next to each listing. When these are not necessary, let it be displayed on demand only.

JComments - this is a well known component in the Joomla user community. It is used on this site, right here, in the blog section. It works well and looks well, so it is highly recommended to those having a blog on their Joomla site.

JCE editor - this is a high utility article editor component. There are other – fancier – editors available for Joomla, but this one is more convenient as it offers the ability to add links to your own pages via a drop-down menu and by copying a URL. You can add images too.

Gtranslate - this offers translation of your pages into 20+ languages. But it cannot translate modules and plugins.

JoomlaPack - everyone must have this, as it allows you to backup your website online. Don’t forget to click on the backed-up file and save it to your hard disk. The restoration of the backed-up file is not easy as the actual backup, but it works very well when you learn how to do it.

MassContent - if you want to publish many articles at once or simply you need to publish a lot on daily basis, then you must have this component. With this, you can publish a blog, news release, a static article from all one place.

Google Verify - this plugin allows you to verify your Joomla website on the Google webmaster central. Google will generate a line of code where you will need to paste inside this plugin – and voila, you can get statistics about your website the way Google sees them (your links, your pages, your coding error, things like that).

BIGSHOT Google Analytics - this plugin permits you to enable Google Analytics website statistics tracking on your Joomla site.

Now who could afford to turn their faces away from Joomla?

About Author -

Rachel is working with leading ecommerce solutions provider company based at UK. he is passionate to share useful tips on Joomla Content Management System, online store development and Shopping Cart Development.

Tuesday, September 28, 2010

Search Engine Optimisation vs Pay Per Click

In this computer dominated era people believe in visiting your site more than your words! It is very important to have a strong presence in Search Engines, to target you audience. But now a tantalizing question is whether you should go for SEO or PPC (Pay Per Click ads on Google search)? There is growing divide between these two arsenal groups.

Search Engine Optimisation

Search Engine Optimisation requires time to sprawl about as it is organic. SEO being organic seems to be more creative as they take a holistic approach to the Web sites. They work on and off often help produce creative content like blog posts, viral/social media marketing material, and landing page copy. It can be laborious or tedious but they keep catching you constantly.

SEO is a long time planner, slower, steadier approach which has a lasting value to a site – value that wouldn’t instantly die off if the budgets were cut, like this these people bring longevity to their clients’ Web sites gradually.

Brilliant SEO workers often enthusiastically engage with other members of a company, especially PR staff. They’re always trying to rope people into getting involved, whether through setting up corporate Twitter accounts, representing the company in forums, or writing guest blog posts. Some SEOs find it hard to keep out of other promotional work because they want to add some SEO benefit to other teams’ work – but often it’s just their natural interest in marketing coming out.

Creative, long-term planners with the patience to gradually build authority and presence tend to be great at organic SEO. A well-rounded optimization professional will be able to perform strongly in every area. However, employers should try and balance their teams, to make sure they have insight and intuition in all areas of optimization. It’s better to have staff members who are strong and passionate in one particular area rather than merely acceptable across all the required skills. That means you need to pay attention and make sure you’re recruiting the right mix of people.

Pay Per Click

Now let’s take a glance on PPC. Those who prefer paid search tend to be more analytical and naturally mathematical. These people enjoy watching for patterns and working to take advantage of these patterns.

Although PPC fanatics enjoy watching for and analyzing patterns, they also love the thrill of a risk that pays off. Sometimes they’ll rely on their intuition and take a gamble with a budget – risking part of it to increase an employer’s returns.

Those who prefer PPC are far better at focusing on one problem and giving it their full attention. They like finishing jobs and will often be the driving force behind a project’s completion.

Ask employees what projects they have enjoyed the most working on to date, find out what they would recommend various Web sites focus on as an online strategy. Find out where their enthusiasm lies, because that’s where their strength is.

These are the pros and cons of SEO vs PPC. Choice is yours, readers!

Silver Touch Tech (UK) Ltd - Ecommerce Shopping Cart Development